The Direct Mail Renaissance
When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be. Direct mail is in the middle of a renaissance. No longer is direct mail...
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A Marketer? A Detective? Maybe a Bit of Both.
We’re all familiar with the formula—the success of a direct mail package is 40% list, 40% offer, and 20% creative. So why do we spend 90% of our time on creative—edits, revisions, etc? Oh wait, that’s...
View ArticleUnderstanding the True Power Behind Marketing Success: The Offer
I’ve actively worked in direct marketing for more than 30 years, and never before has it been this easy to be a great marketer. The Internet now provides access to virtually unlimited free information...
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The Art of Website Optimization: Strategy to Implement Immediately to...
Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website? Website optimization goes beyond simply reaching our...
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